TERRA FIRMA COSMETICS
BE ALIGNED: TELL US ABOUT THE WORK YOU DO, THE PRODUCTS YOU SELL, OR THE SERVICES YOU OFFER.
MERI: I manufacture and sell natural beauty care products for women who care about what they put on their skin. I’m passionate about helping women feel on the outside the way they are on the inside–simply beautiful.
BE ALIGNED: WHAT SETS YOU APART FROM OTHERS IN YOUR INDUSTRY?
MERI: My ongoing positive relationship with my customers and the trust I’ve established with them is what makes my business both highly successful and personally rewarding. My customers are my number one priority and I genuinely care about their overall well being (not just their looks). I believe it’s my ethical responsibility to provide top of the line, safe and healthy products that deliver in value. It is possible to have an effective beauty care routine with pure and natural ingredients.
BE ALIGNED: HOW DID YOUR EDUCATION HELP PREPARE YOU TO BE A SUCCESSFUL BUSINESS OWNER? OR ARE YOU SELF-TAUGHT?
MERI: I’m a self-taught expert in my field. I love creating products from just a thought, something born from an idea or a need. I'm like a kid in a candy store whenever I get to spend time researching ingredients (only the best for my customers!). Each ingredient brings something to the formulation. The whole process is fun to me.
BE ALIGNED: WHAT ARE THE TOP THREE QUALITIES YOU ADMIRE ABOUT YOURSELF OR YOUR BUSINESS?
MERI: I am passionate about what I do. I truly care about my customers and I am a very positive person who likes to move ahead and expand.
BE ALIGNED: WHY DID YOU SELECT US TO BUILD YOUR CUSTOM WEBSITE? WHAT ARE YOUR THOUGHTS ON YOUR SITE? WHAT RESULTS HAVE YOU SEEN SINCE LAUNCH DAY?
MERI: Before working with Erin my website was obsolete and not mobile friendly (see below). After the rebrand my customers immediately began commenting on what a better shopping experience they were having on the new site and I noticed a significant increase in my sales, site traffic, and newsletter sign up after the launch. Erin has been a blessing to work with and I am so pleased with my site.
Before the rebrand:
After the rebrand:
See Terra Firma Cosmetics live
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